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Out of Bounds re-branded logo
Identity project for a skate and snowboard shop in Reno I thought could use a facelift.
Out of Bounds re-brand Mission Statement
"Out Of Bounds board shop believes in carrying only the highest quality goods, from the most respected manufacturers of snowboard, skateboard, and wake equipment. Being located in Reno and Carson City, both only thirty minutes from Lake Tahoe, has allowed us to select a knowledgeable crew of employees to provide you with everything you need to shred."
"The chart on the following page examines the differences of our original signature, our competitor's signature, and our redesigned signature. Each typeface has been compared for function, as well as harmony with the other elements of the signature. We have also studied the type of message conveyed by each signature, and how it represents the brand."
Competitive Analysis Chart details
Research and comparison of the original logo, the competitors logo, and the redesign.
Chip is a graphic designer for print and web, as well as an illustrator.