The Simraceway Performance Driving Center is a race school in Sonoma, California. I worked closely with the PDC facilities crew and the Simraceway creative team to re-brand the Jim Russel Racing school to fit the existing Simraceway branding. This included car liveries for the Lola Simraceway F3, SRW-EvoX,
SRW-Formula F1 DNA, and SRW Safety Outlander.
I also worked with a sign shop in Oakland California, along with PDC Facilities Manager to get the sign together in time for
the 2011 Infineon Raceway Indy Grand Prix of Sonoma.